Best Campaigns
Teleperformance PH | #TakePride 2022
Brand Strategy and Implementation by Tin Ungriano w/ SVEN Group
Quick Results:
1.8M ave. views per The Public episode
18.6K ave. comments per TP Rush Challenge
1.8K ave. reactions per TP Rush Challenge
As part of SVEN Group's Brand Strategy team to develop and grow strategic marketing campaigns, I worked as the team lead for Teleperformance's #TakePride 2022 campaign since strategic planning up to implementation. Coming from today's individual mindset of authenticity and deep understanding, we envisioned Teleperformance Philippines' role to celebrate diversity in one, as one.
From brainstorming to management, I primarily worked on two (2) of Teleperformance's #TakePride big bets and paid media management:
- The Public Docu-Series
- A documentary series featuring real people and influencers talking about the realities of the job hunt and work life in other BPO agencies.
- TP Rush: Live Recruitment Challenge
- A Facebook Live Quiz Series with a keyword-triggered chatbot to create a new method for online recruitment and express hiring
TP Rush: Live Recruitment Challenge
A Facebook Live Quiz Series with a keyword-triggered chatbot to create a new method for online recruitment and express hiring.
174K ave. views per TP Rush Challenge
18.6K ave. comments per TP Rush Challenge
1.8K ave. reactions per TP Rush Challenge
The Public Docu-Series
A documentary series featuring real people and influencers talking about the realities of the job hunt and work life in other BPO agencies.
1.8M ave. views per The Public episode
4.8K ave. reactions per The Public episode
737 ave. comments per The Public episode
SMAC x PAL | Shop to Fly. Fly to Shop.
Brand Strategy and Campaign Management by Tin Ungriano w/ SVEN Group
Quick Results:
833K total views for all hero videos
6.5K engagements on selected key visual variants*
other variants were promoted through OOH or on-ground placements*
As a Brand Strategist at SVEN Group, I was given the privilege to work on SMAC x PAL's Shop to Fly. Fly to Shop. 2022 campaign from strategic planning to client presentation to creation of marketing assets until management and implementation. The Shop to Fly. Fly to Shop. campaign highlights the biggest lifestyle rewards program teaming up with the Philippines' airline flag carrier, to fly Filipinos higher by bringing the greatest rewards experience today.
The SVEN team and I promoted SMAC x PAL's campaign through a number of Key Visual variants, two (2) hero videos, and an aggressive paid media strategy to drive maximum success.
SM Supermalls | #WeAreAweSMSuperMoms
Brand Strategy and Campaign Management by Tin Ungriano w/ SVEN Group
Quick Results:
1.5M views for hero video
+411 newUGC posts from SuperMoms
2.1M engagements
+77% SuperMom Membership
Managed SMC from Sept 2021- 2022
I took on the Family segment for SM Supermalls during my time working in SVEN Group. Part of working in this segment, is growing and engaging a digital haven by moms for moms -- The SuperMoms Club Facebook Community, a Philippine Quill Award-winning Facebook Group created to honor SM's loyal mom shoppers.
With the SM Fam team, we initiated a 2022 campaign strategy for the SuperMoms Club in order to:
- Expand SuperMom profiles
- Define the community's differentiation
- Make an even bigger recruitment impact
- Create stronger connections and relevance within the community.
We delivered results to the campaign by refreshing their logo, producing a hero video, creating new content buckets and topic threads, and through an always on acquisition strategy with paid ads.
The team and I were also grateful to welcome the recognition that the SuperMoms Club 2022 campaign deserved. In 2022, the campaign was awarded the 2022 Centauri Winner in the Vega Digital Awards and was also shortlisted for the PANAta Awards.
The #WeAreAweSMSuperMoms hero video was a form of re-introducing the SuperMoms Club in becoming a source of support for other SuperMoms where they can be free to express themselves in a positive and judgment-free environment and be able to connect with other supportive SuperMoms.
Ready to work with me?
Book a chat and let's grow your brand!
CONTACT me
tinungriano@gmail.com
